In a more interconnected world, some people heavily rely on Wi-Fi as a way to do work away from home on tablets, laptops and smartphones. In Las Vegas, where visitors may never sleep, they will now have the opportunity to work from the pool, restaurant or hotel room with ease.
When MGM Resorts International implemented complimentary Wi-Fi at the Mandalay Bay, Mirage, MGM Grand and Bellagio hotels in 2012, it was well-received by hotel guests who wanted to use their gadgets. However, jumping from one hotel to another caused connectivity issues, so MGM decided to create Wi-Fi capabilities in all of its hotels earlier this month, according to the company's press release.
"No one else in Las Vegas, and even the world, within the Hospitality industry can offer the scale, quantity and quality of wireless services we now have available," Chief Digital Officer at MGM John Bollen said in a press release.
Advertisers can take advantage of these capabilities to create a mobile phone advertising campaign. Even though many smartphone users have their own data plans, they heavily rely on Wi-Fi to decrease overall data usage.
Cell phone users who visit MGM's 11 locations will not have to worry about losing internet service, because MGM's Wi-Fi network allows connectivity on every part of these properties, the press release explained.
The famous Las Vegas Strip is full of advertisements, but it is a part of the attraction's charm. Instead of competing for a space on the strip, consider mobile advertising space.
Companies that partner with Key Media Solutions have greater potential to reach their targeted audience because internet marketing solutions have a greater effect than traditional advertisements. These displays may be smaller, but they are capable of providing more information than print ads.