No business wants its targeted internet marketing campaigns to be mistaken for spam. Internet users can be quick to skip through advertisements or avoid clicking on them. However, as this blog has previously discussed, digital ads can be key assets to businesses of all sizes.

How can organizations be sure that their marketing approaches are unique and desirable to their target audience?

Study: Social media spamming increases over 350 percent

Spam is something that all customers try to avoid. According to Nexgate's State of Social Media Spam Report, spam has risen 355 percent on a typical social media account in the first half of 2013. The study looked at accounts from 2011 to 2013, on sites such as Facebook, Twitter and LinkedIn. The research also showed that 1 in 200 social media posts is spam.

Nexgate CEO Devin Redmond said in a statement that social spam is increasing in its sophistication and diversifications used to distribute it.

"The fact that spam is reportedly a $200 million business in Facebook alone, and it's delivered via a variety of bots, spam networks, and in multiple spam communication types is proof positive that this is real and thriving part of the social media world," Redmond stated.

This is why a local online marketing approach is essential for small- to medium-sized businesses. That way, customers will not mistake an advertisement for spam, and will feel as if an ad is meant for them and their needs. Working with Key Media Solutions will ensure that organizations can find the right marketing campaign for their business and can speak to consumers on a relatable level.