The new year is here and if you are the owner of a small business (SMB), you may want to consider implementing some changes to your company. Sure, you could hire some new people or allow employees to wear jeans on Friday, but why not do something that will help your SMB really succeed like focus on local online marketing efforts by redesigning your business’s website.

Want to learn why doing so is a good idea? Then read over the reasons below:

1) Your website might not accurately reflect your SMB

If your website no longer reflects your SMB’s brand, goals and purpose, then start brainstorming. One of the main questions that you will want to consider is if you were to tell people about what your company does, would they be able to find the same information on your internet site? 

2) Your current website may be hard to navigate

The minute that users log on to your website, they should be able to navigate the layout easily. Links that are hard to locate and lack of search capabilities are just a few reasons why clients and potential customers may get frustrated and choose another site that is more user-friendly.

3) Your website could be plain boring

Your SMB’s website doesn’t need to look like an advertisement on a billboard, but it should have some personality. To spice things up (in a practical and tasteful way), consider allowing users to get to know your employees through an “About Us” or “Meet Our Team” page. You could also create an overall theme, either by using a specific font or color, that is common throughout your site.