When it comes to B2B internet marketing, most small businesses may think that LinkedIn is the obvious answer. But, many experts believe that Facebook is still the king of social media platforms regardless of who a company's demographic is because, with 500 million active users, they're probably on it.

According to an infographic study made by the San Diego-based design firm Bop Design, 41 percent of B2B companies that use Facebook for their targeted internet marketing have converted a new customer.

In addition, it increases a brand's social media presence, which is something that 93 percent of consumers believe all companies should have, believe 85 percent believe that companies should engage and interact with other individuals as well as present information on their companies.

"A lot of SMBs are struggling with getting the organic side of Facebook right. They have to fill their page with content and drive appropriate traffic back to their site," said Kipp Bodnar, the co-author of The B2B Social Media Book, to Inc. Magazine. "Facebook display ads work, but it takes a bit of work on your part. You have to have a lot of ad variation, and you have to babysit them, see what's working and what's not, especially since click-through rates are low."

According to Bop's study, nearly 60 percent respondents believe that thought leadership should be the main point of using Facebook for internet marketing with 48 percent saying lead generation be the focus.

An exact strategy for small business internet marketing can also be created with the help of a reliable online advertising agency.