Score big this season with Connected TV ads!
As the crisp air of fall ushers in the excitement of the NFL season, brands have a golden opportunity to connect with their audience in a powerful way. Integrating Connected TV (CTV) live spots into your fall marketing plan is not just a game-changer; it’s a strategy that can elevate your brand, foster engagement, and build loyalty among fans.
Get ready to embrace CTV live spots this season and maximize this opportunity.
The Value of CTV in Your Fall Marketing Strategy
1. Unmatched Audience Engagement
Sports fans are among the most engaged viewers, making live sports an ideal platform for advertisers. According to Nielsen, sports fans spend nearly 60% more time watching sports on digital devices than the general population. This high level of engagement means that your ads are more likely to be seen and remembered when placed during live sports events
2. Precise Targeting Capabilities
One of the standout benefits of CTV is its advanced targeting capabilities. By leveraging data-driven insights, brands can segment NFL fans and ensure that their ads reach the right audience. 21% of Americans regularly watching football via streaming, therefore CTV allows for laser-focused campaigns that resonate with specific viewer segments, much like drafting the right player for the right position
3. Enhanced Brand Recall and Loyalty
Advertising during live sports not only captures attention but also fosters a strong emotional connection with viewers. Generally, fans are highly influenced by the content they watch and are more likely to pay attention to ads that remind them of the game or their favorite team. Emotional engagement translates into higher brand recall and loyalty, consequently, sports fans are 42% more likely to agree that ‘advertising influences my buying decisions’ than the general population.
Maximizing the Opportunity
Creative Playmaking
To truly capitalize on CTV live spots, brands need to develop captivating ad creatives that resonate with the energy and excitement of the NFL season. Here are some tips:
- Know your audience and maintain an audience-first approach.
- Stay true to your brand and convey your unique value proposition.
- Be entertaining – incorporate humor and keep the content engaging.
- Bring in athlete influencers to boost credibility and appeal.
- Test messages, images, and calls-to-action to find the most effective combination.
Cross-Platform Integration
Integrating your CTV campaigns with other digital platforms like social media, display ads, and search marketing creates a cohesive and omnipresent brand experience. Moreover, this strategy ensures that your message is consistently reinforced across multiple touchpoints, thereby enhancing overall campaign effectiveness.
Performance Tracking and Optimization
Employing advanced analytics to monitor campaign performance in real-time allows for ongoing optimization and refinement of your strategies. Concurrently, deploying universal tracking pixels and UTMs can help you gather comprehensive data across placements and make in-game adjustments to ensure your campaign’s success.
Conclusion
Integrating CTV live spots into your fall marketing plan offers a unique opportunity to engage a highly targeted and passionate audience. Furthermore, the combination of precise targeting, high engagement, and the emotional connection sports fans have with their favorite teams makes CTV a powerful tool for brands looking to elevate their presence this NFL season
Ready to score big with your fall marketing campaign? Download our comprehensive 2024 Football Marketing Playbook to get detailed insights, strategies, and tips on making the most of your CTV ad buys this NFL season.
Take the first step towards a winning fall marketing strategy. Elevate your brand, engage with loyal fans, and reach your targeted audience with precision. Let’s make this NFL season your brand’s best yet!
Access the exclusive KeyMedia Solutions Football Playbook!
