It’s no secret that the world of mobile advertising is booming these days. However, to many small business (SMB) owners, the world of handheld marketing is still a bit unclear, which can make it difficult to capitalize on consumer cell phone trends. 

Luckily, BI Intelligence, a subsidiary of the news website Business Insider, recently released a report in which authors broke down the intricacies of mobile ads and explained the ever-changing and principal roles of these networks. Want to know more? Then read over the descriptions below:

1) Mobile ad networks

Mobile ad networks accumulate advertising inventory and pair it with advertisers, similarly to what online ad networks seek to accomplish. The largest and most powerful ad networks employ their own salespeople who then contact advertisers.

2) Mobile ad agencies and mobile marketing

According to BI Intelligence’s report, one of the most common complaints that company CEOs have is that their advertising agency doesn’t seem to know what they are doing. The United Kingdom’s Association of Online Publishers conducted a survey and found that 55 percent of publishers blamed the marketing agency they were working with for low mobile ad profits. Because of this, it is important to find a local online marketing business that understands the goals of your SMB.

3) Natives

BI Intelligence has dubbed companies that are attempting to find an approach to mobile advertising that will help penetrate customer’s resistance to the tactic as “the natives.” Although they are similar to traditional ad networks in that they link advertisers with publishers’ inventory, their quest for a new way of raising client satisfaction is what sets them apart.