Videos advertising has become a mainstay in the way companies sell their products since the rise of television halfway through the 20th century. Despite innovations in technology and adjustments of consumer attention toward digital rather than analog, the medium continues to dominate marketing strategies.
"Our brains are wired for motion," says John Medina, a developmental molecular biologist and author to the source. "Vision trumps all other senses."
To capitalize on the influential nature of visuals, Entrepreneur Magazine recommends companies to start out by telling a creative story with a call to action. This can be done by adding a human perspective and showing customers the people and faces behind how the business operates, whether through short employee bios, interviews of success stories or even recruiting for an open position.
But, regardless of what the video is accomplishing, it should always have a call to action. Whether this initiative is to apply for a position, buy the product or sign up for a newsletter, the viewer should always have an interaction.
But, oftentimes, these messages won't get across if the video is produced unprofessionally. While businesses certainly don't need a Hollywood set to create a clear and concise video that looks clean and flows seamlessly, it does take more than a super 8 camera and a desk lamp.
Although the cost of producing a video may seem like a weighty decision, videos are a long term investment and their return should be measured over the next six to 18 months.
Your video has the ability to reach so many more consumers when partnered with a small business internet marketing campaign. Without pushing these videos through a targeted internet marketing campaign, it may just end up as a stand-alone video on the internet.