One of the most effective ways to do grow your company's online presence is through content marketing. In fact, the Content Marketing Institute, an organization that provides companies with marketing advice, conducted a survey which revealed content is more important than you may have thought. Analysts discovered that just over 90 percent of B2B enterprises and 86 percent of B2C marketers are incorporating this technique into their advertising scheme.
"Those who produce keyword-rich online content, including YouTube videos, blog posts, articles and so on, consistently show up on the first page of search results for their targeted keywords," writes marketing expert Ann Handley, according to Entrepreneur Magazine.
If you are thinking about publishing content, here is some advice on how to get the most out of it:
1) Know who the content is geared toward
Understanding your audience is critical. To do that, take a close look at what blog posts, tweets etcetera get the most feedback. Once you've amassed a group of followers, you can use their demographic information to begin creating content.
2) Don't settle
The way your content is produced should be similar to the way you run your business. You wouldn't settle for anything less than perfect, would you? So, the same should go for videos, articles and white papers your company creates.
3) Understand the tone you should use
Keep in mind that the way you interact with clients via email is going to differ from the tone you use in your blog posts. One is formal and the other is more conversational. You don't want to alienate consumers because the matter in which you are addressing them is off.
If you want to take your advertising to the next level, consider reaching out to a local online marketing firm. These companies can help you produce top-notch content in the form of articles, videos and white papers as well as optimize your website for mobile.