Mobile isn't the future: It's now. More than half of American adults own at least one mobile device, and that figure is only expected to increase in the years to come. Despite the rapid growth of mobile, there are some small business owners who do not see the importance of reaching out to this audience. One common misconception about mobile-friendly websites is that they are only necessary for businesses engaging in eCommerce.

Mobile payment technology is a hot topic at the moment, and a 2013 comScore analysis found that more online shopping is taking place on mobile devices than desktop computers. This is, of course, great news for anyone who is running an online store, but smartphone and tablet accessibility is critical for anyone who has a consumer-focused website, whether or not they are selling anything on it. 

Smartphones and tablets aren't just tools for shopping. Individuals read, communicate with friends and browse the web on their devices. If they happened to come across your site, would they like what they saw? A 2012 Google survey found that 74 percent of visitors are more likely to return to a site if it's mobile friendly. Sixty-one percent of respondents said that they would leave a site immediately if they couldn't view it well on a smartphone or tablet. 

Today's consumers are on the go and want to see websites and ads that are tailored to fit the screens of mobile devices. If you are unwilling to cater to this audience, you may put your business at risk of losing many potential customers. 

Small businesses interested in pursuing internet marketing solutions should consider partnering with KeyMedia Solutions.