The use of mobile devices appears to be gaining significant ground this year, but that doesn't mean that small businesses should move away from all other forms of online advertising. It is imperative to be aware of the trends that could impact your marketing strategy, particularly if your company is concerned with lodging or another aspect of the travel hospitality business. 

HeBS Digital recently discussed changing trends in a post that cites the qualities of mobile users. The post mentioned its prediction of the synthesis of user internet consumption across platforms – what it calls the "Year of Three Screens." It alleges that although tablets generated more than 500 percent more hospitality revenue than other forms of mobile, 65 percent of users still use "traditional" computers to complete online hotel purchases.

"Internet users exhibit different behavioral patterns when browsing the Internet and the desktop website, mobile and tablet devices, as they address different needs at different times of the day and week," the article read.

Along these lines, companies can turn to a proven targeted online marketing specialist to determine the best ads for the right platform. Perhaps your customer would feel more comfortable making purchases over the phone or on their laptop, but still wants to read about your business via mobile beforehand. Knowing your customer's online habits will impact the marketing strategy, ad message, and placements on mobile devices.

This can be all made easier with professional experience guiding the way. Key Media Solutions can advise you on what does and doesn't make a mobile strategy click.