With internet marketing, companies new to the strategy can often be confused as to what the markings are of a successful campaign. While many businesses may find they’re investing hard-earned time and resources with little to no return, how can they really know? According to Entrepreneur Magazine, there are a few metrics that can be measured in order to really understand how well a targeted internet marketing campaign is performing.

According to the source, the best way to determine the campaign’s effectiveness is by tracking conversion rates and goal completions. Conversions are the number potential customers who may simply visit your site at first, but get converted into actual customers by the end of the experience. The more conversions the better.

In addition, having clearly established goals for what a company wants to accomplish with their small business internet marketing can help determine what actions to take in the beginning and which to amend as the process continues. Rather than just haphazardly loading banner advertisements, companies should have a clear road plan that will help create more conversions as well.

But conversions alone aren’t the only ways of measuring the effectiveness of a targeted internet marketing campaign. Quantifying customer engagement is another level of effectiveness that’s less tangible but has lasting effects. This kind of participation is what creates branding online.

By tracking how long visitors remain on a site, the number of pages they visit in each trip as well as social media metrics such as Facebook likes, retweets and blog comments are all ways of ensuring that a company’s marketing campaign is actually impactful.

While this may seem like a heavy load for a busy small business to handle, companies can take command of these features by partnering with an experienced digital advertising agency.