If you have shopped online, odds are you have been a recipient of retargeting ads. This tactic is a favorite around retail businesses to show products you may have looked at on a website but didn’t purchase. These ads are then meant to drive you back to the website to purchase the item. And they work! Well, they work for retail, but what about other businesses? Does retargeting work for B2B or service businesses? In this episode of the Marketing Myths Podcast, Tobaria and Aaron talk about how retargeting ads can be used outside of the retail world.
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What’s the difference between Retargeting & Remarketing?
Retargeting is mostly used to continue serving ads to potential customers based on cookies. While remarketing is based on email.
Two main uses of retargeting ads:
- Stay top of mind
- Build brand awareness
Retargeted customers are 3x more likely to click on your ad than people who haven’t interacted with your business before according to an article by invespcro.
That same article says website visitors who are retargeted with display ads are 70% more likely to convert on the website.