Key Media Solutions has recently been certified as a Woman Owned Small Business (WOSB) by the National Women Business Owners Corporation (NWBOC), a U.S. Small Business Association (SBA)-approved third-party certifier. WOSB certification means that a woman (or women) owns at least 51 percent of a business entity.
In addition to ownership, a woman must also have control of the business. In legal terms, this is much less clear than ownership, but it means that a woman makes all of the final decisions for the business. This includes making calls about finances, production and contacting or delegating that responsibility to a co-owner or manager.
According to the NWBOC, business owners pursue woman-owned certification because it "adds credibility to their company, as well as being part of their business development strategy."
Woman-owned businesses generally choose to get certified for the following reasons:
- Public sector contracts – Local, state and federal government entities have established programs that encourage working with woman-owned businesses and vendors. Certification is necessary so that these government agencies have confidence that a woman-owned business is actually owned by a woman.
- Private sector business – Publicly owned companies as well as organizations like regional tourism boards often pursue deals with WOSB-certified businesses.
WOSB certification is recommended for any woman-owned small business that is interested in working with government agencies or private corporations.
Key Media Solutions, an internet marketing firm, is proud to be a holder of this certification and is eager to work with small businesses and government entities to increase their internet presence.