Consumers are constantly on the go. We switch from screen to screen and just expect life, apps, websites, and all media outlets to change with us.

When consumers are in this digital process, they usually have no idea they are in the middle of an ad campaign. This is exactly where it becomes important for marketing consultants to make those everyday experiences fun and engaging. If a campaign lacks in that department, it will not resonate with the audience that we are trying to capture.

As digital marketers, we have access to data that can easily put you in touch with those potential customers. Marketing is no longer a “spray and pray” game, it is now about capturing and engaging those customers. We have gone from the day of radio, print and TV to online search, Facebook, websites, mobile sites, YouTube, Twitter, mobile app plus TV, radio, and print. More than ever, we have more media outlets at our disposal with data driven results that we can base budgeting decisions on.

This can seem like a daunting prospect to most small businesses or entrepreneurs, but is not as complicated as it may seem. The challenge is which of the outlets that I names earlier are you going choose to interact with your target audience.

With digital marketing, boundaries are no longer an issue – if your clients want something they are going to find it. The question is whether or not it will be you and your product, how you will capture their attention, and what outlets you use to do so. The term “digital,” in marketing, now means so much more that e-mail and a website. The question now is simply how you will target you customers and what that road looks like for your business.