Smartphones and tablets are quickly replacing desktop computers as the go-to devices for simple activities like surfing the web or checking email. If email is a major component of your digital marketing strategy, it is imperative that you design messages that are optimized for mobile devices. Messages that don't fit into a screen, or require too much scrolling to get to the important details, will quickly get deleted.
Here are some factors to consider when drafting mobile-friendly emails:
- Column layout – Using a single column will prevent readers from having to scroll to the side or reorienting their devices just to see more of the message. This format will enable the message to be easy to read on smaller screens.
- Extra space – If your message includes multiple links or buttons, you'll want to make sure that they're spaced far enough apart so that a user's fingers doesn't hit the wrong one by mistake.
- Subject line – Make use of the subject line and mention the most important point of your email. Viewers will be much more likely to open it if they think that it's relevant.
- Text length – You'll want to keep your messages short and to the point. Mobile device users want convenience and do not want to spend their time reading long marketing emails. You should also make sure the font size is large enough so that the reader doesn't need to zoom in.
It's important to remember that designing emails for mobile devices shouldn't be done at the detriment of your messages created for desktop computers. To give all of your messages a consistent look, consider implementing responsive design.
Small businesses interested in exploring mobile advertising solutions should consider partnering with KeyMedia Solutions.