According to IBM, consumers across the world produce 2.5 quintillion bytes of data everyday. Moreover, 90 percent of the world’s data has been created in the past two years, showing the remarkable rise in the use of technology and the internet from nearly all corners of every market. With this rise in Big Data, many small businesses have been able to tap into this well of information and use the statistics as a way to improve their targeted internet marketing campaigns.

According to BusinessWeek, Big Data isn’t just for big corporations. Instead, the “oceans and oceans” of statistics are for nearly any size business, so long as they are used appropriately. One of the best ways to do this is by measuring the effectiveness of internet marketing campaigns.

“Where there’s traffic online, there’s opportunity for Big Data,” Yuchun Lee, president of enterprise marketing management at IBM, told the source.

BusinessWeek reported that one company was able to improve effectiveness of their internet marketing campaign by 9 percent over a year by taking the time to analyze Big Data. The business looked at media spending, Web traffic, and engagement, tracking those statistics with changes in spending, media buys and ad placement.

With the wealth of data, the company was able to adjust its strategy to be much more successful.

While these options may seem a little overwhelming for small businesses that may not have an established marketing department, or the time to analyze so many statistics, by partnering with an experienced digital advertising agency, companies can effectively implement Big Data into their small business internet marketing campaigns.