Anyone who thinks that advertising on smartphones and tablets is just a passing trend need look no further than the Mobile Marketing Association's (MMA) Mobile Marketing Economic Impact Study, which reveals that this particular industry was responsible for creating 524,000 jobs in 2012 and contributed a notable $139 billion to the U.S. economy.
If that's not impressive enough, consider the fact that according to the research, the number is expected to jump to $400 billion by 2015, with an additional 1.4 million jobs. Brands that invested in mobile marketing strategies throughout 2012 spent a total of $6.7 billion, and the data suggests that this will jump to $19.8 billion over the next two years.
"Only a few years ago, mobile's impact was measured by its function as a basic phone and now it is impossible to envision a world without smartphones and tablets," said MMA's CEO Greg Stuart. "The health of the U.S. economy depends on platforms like mobile that offer unlimited potential for growth and innovation. No other media will evolve at this pace with unforeseen opportunities to reimagine the user experience."
With mobile marketing positioned to continue growing in the coming years, it just goes to show that this is a viable option for brands that are interested in targeting their audience in non-traditional ways.
If you would like to learn more about mobile marketing opportunities that can help you sell your product or service, contact a local online marketing firm like Key Media Solutions. Our experts can work with you to execute the most effective marketing strategies.