This blog has reported on the exponentially growing mobile market, which is seeing increases in not only consumer usage, but also the amount of small business internet marketing campaigns that are beginning to include the platform as a major focal point. And, with the holiday shopping season around the corner, a new study by PriceGrabber.com has revealed that mobile platforms may see more traffic from companies and consumers than ever before.
According to the source, nearly 20 percent of consumers said they will shop using a mobile device this year, compared to only 13 percent in 2011. The survey also found that 62 percent of holiday purchases will be made online.
In addition, the source found that 37 percent of respondents who say they will use their mobile device for shopping, will use it on Black Friday. Cyber Monday came in a close second with 36 percent of mobile shoppers planning to use it on that day.
While shopping, many consumers plan to use their smartphone to check prices, look up email promotions and coupons and even make purchases right on the device.
"We anticipate that online and mobile shopping will continue to increase in popularity this holiday season because it allows consumers to easily compare products and read merchant reviews, as well as locate the best price on every product without having to visit each and every brick-and-mortar store," Rojey Avanesian, vice president of marketing and analytics at PriceGrabber.com, said in a press release.
As more consumers move toward digital mediums for their holiday shopping efforts, companies would be wise to implement mobile advertisements into their targeted internet marketing campaigns. By creating a comprehensive campaign using standard digital platforms and mobile, businesses can more effectively leverage this rise in consumer usage.