Travel marketers should pay attention to the trends in the mobile markets of countries that their customers might be likely to travel from. As such, a northern-U.S. targeted online advertising campaign might choose to focus on neighboring countries as well as their local demographic.

Many Canadians appear to be more interested in an increase in mobile-based marketing initiatives that interact with their live customer experience. A press release from the company SAS Marketing reports that of more than 1,500 Canadians polled, 73 percent use their phones to make purchases.

In addition, more than half of those questioned expressed interest in responding to local online marketing material, and, interestingly, Canadians living on the Eastern coast were twelve percent more interested than others.

The release quoted executive Lori Bieda as emphasizing the necessity of sophisticated electronic strategies.

"Retailers who recognize the power of customer information and analytics and use it to deliver location-smart personalized offers to consumers, when and how customers want them, will win the lion share of the shopping basket," Bieda said. 

When a populace is ready for your targeted online advertising, it may seem like the next steps will be easy, but they can require a surprising amount of expertise. This can be made easier with the knowledge of Key Media Solutions.