If you own a small business within the travel industry, you may be interested to hear that more business trips could be on the horizon. During the first quarter, some analysts believed that 2013 would see a total of $268 billion spent on travel, but that estimate has since climbed. This is good news for travel companies looking to customize their campaigns and capitalize on existing positive trends. 

This information comes from the Global Business Travel Association (GBTA), which announced new information in a recent press release that painted a somewhat rosy picture of the future of business travel. The new forecast exceeds $273 billion, putting total spending more than 4 percent higher than 2012's total, with international travel jumping 3 percent. It should go without saying that as businesses dedicate increasing amounts of resources to these kinds of expenses, your company's ads have more of a chance of reaching them and coordinating based on their specific needs. 

The release quotes Ted Fordyce of Visa (who sponsored the GBTA report) as speaking optimistically about these developments. 

"These increases are positive reinforcements that travelers are regaining confidence in our own economy and re-investing in the growth of their businesses. We hope to see these increases have a ripple effect on international travel in key markets in the coming future," Fordyce said.

Plan for this kind of attention with the sort of targeted internet marketing that takes your specific demographic and their habits into account. Key Media Solutions can help your travel industry business see more results, plan for the future and respond to existing trends in the market.