Mobile Marketing has become a corner stone of digital marketing in the past decade. The first form of Mobile Marketing ever shared was an advertisement served via Short Messaging Service (SMS) in 2000 on a basic cellphone. Since then, we’ve seen phones go from basic, to smart, to intelligent gadgets necessary in billions of day-to-day activities. Computers got smaller and now ride in the pockets and hands of millions of consumers who are constantly checking, downloading, and exploring endless content.
With smartphone and tablet usage growing rapidly every year, having a Mobile Marketing strategy is crucial for everyone wanting to reach their target consumers effectively. There’s a lot of information out there that’s always changing. Fortunately for you, KeyMedia Solutions is hosting an Academy Training Event on Mobile Marketing, September 28th from 3-5pm at our office.
No one knows Mobile Marketing better than Google, so we’re incorporating a special Google Partner livestream video from Tim Reis on Mobile Marketing. Tim is the Director of Performance Agencies at Google and has years of experience in Mobile Marketing. He will be discussing how we’ve become a mobile-first world and how businesses can capitalize on this. He will be sharing everything from mobile trends, to research and business insights. This is a great learning opportunity for people who may have limited knowledge about mobile or want to improve their current marketing strategy.
KeyMedia Solutions Feature Presentation
Every generation interacts with technology a little differently. You may know a teenager who posts their entire day on Snapchat, or a grandma who uses her tablet to Skype with her grandkids. Because people interact differently with technology and applications different, your strategy for targeting a particular age group has to be different and unique.
KeyMedia Solutions will be presenting on how to use Mobile Marketing to advertise to different generations. They will be providing insights into how each generation consumes mobile content and how you can maximize your advertising efforts to effectively reach these people. In addition, our digital experts will be providing some mobile best practices when it comes to creative elements. They’ll also be prepared to answer any burning questions you may have about Mobile Marketing.
Our featured presenters include:
Ashley Eining- Digital Marketing Supervisor
Ashley moved to South Dakota after growing up in the St. Louis area. She graduated from SDSU with degrees in Advertising and Marketing. Before becoming a KeyMedia Solutions Digital Specialist, she worked as a business customer trainer and a Marketing Assistant. Ashley is certified in Google Adwords & Analytics and specializes in social media advertising.
Tobaria Ruffin- Digital Specialist
Originally from Chicago, Tobaria moved to South Dakota to attend USD where he graduated with degrees in Media and Journalism. He was also the Advertising Manager for the University’s newspaper. Tobaria is one of KeyMedia Solutions Digital Specialists. He is certified in Google Adwords and works with banner advertisements, SEM, and Website Analytics.
Sign Up Today
We’re only a few weeks away from the event, but space is quickly filling up. Register today for your free spot at our Academy Training Event page. After the presentations, there will be a social hour with refreshments. If you would like to learn more about mobile, but can’t attend our event, fill out the form below and download our Mobile Marketing Whitepaper right now. We can’t wait to see you there!