Americans are adopting mobile technologies like smartphones and tablets at staggering rates. Over half of U.S. adults own a smartphone and that figure is only expected to increase in the coming years. With such growth in this medium, it's essential that businesses reach their target audience on the devices that they use the most.
Despite the growing importance of mobile technology, a new study has found that at least one-quarter of U.S. businesses have no mobile strategy. Robert Half Technology, an IT staffing firm, surveyed more than 2,300 chief information officers (CIOs) from a random sample of American businesses. Twenty-eight percent of these professionals said that their company was exclusively using a desktop-only strategy.
Among the industries represented in the survey, healthcare services had the greatest percentage of respondents who said that their company has no mobile strategy. Business services and retail companies were more likely to use mobile solutions in some way.
"To maintain competitive advantage, sectors such as business services and retail need to connect with customers anytime, anywhere, so it's logical to see them leading the charge in implementing mobile strategies," John Reed, Robert Half's senior executive director said in a press release. "As mobile device use continues to expand, businesses will want to make it easy for customers and clients to connect with them via mobile platforms."
Reed acknowledged that compliance issues may have hindered the mobile progress of the healthcare industry, but consumer demand may force it to move more quickly.
It's essential that small businesses embrace mobile advertising solutions in order to stay ahead of their competitors. To learn more, consider partnering with KeyMedia Solutions.