One of the main goals that you've set for yourself as a small business (SMB) owner is to grow your brand. However, you may feel that because you aren't a large corporation, spreading the word about your business around the world is near impossible. Luckily, this couldn't be farther from the truth. Entrepreneur Magazine recently published an article that will provide you with some useful advice to get your company the worldwide recognition that it deserves:
1) Understand consumer trends
Just because individuals in one area of the world are engaging in certain behavior doesn't mean others are doing the same in another region. "It's astonishing how many retailers haven't made it because they haven't studied how consumers shop," said branding aficionado Barbara Kahn. This year, she published a book titled "Global Brand Power." In it, she describes the mistake that Walmart made when building stores near industrial parks in China, when they failed to realize that individuals were shopping closer to their residences instead of where they were employed.
2) Be flexible
Take Kahn's point into consideration: "Boston Chicken changed its name to Boston Market because it had expanded into other foods." Is something as basic, but important as the name of your SMB going to hold you back? If so, it's time to make a change.
3) Work with reputable professionals
Because you are attempting to take your brand overseas, it's critical that you find an experienced attorney who can safeguard your intellectual property. Additionally, remember to pursue the proper avenues to secure a patent and work with a lawyer who specializes in this area. Lastly, consider using a local online marketing firm that can help you with the creation of banner and video ads and advise you on the best way to target your intended audience.