Blog

Inbound Marketing – It’s Easier Than You Think

9/4/2018 - You’ve probably heard the term “Inbound Marketing.” You’ve seen the hub-bub about it in every marketing related resource you follow. But what’s the big deal? Why is Inbound Marketing so popular and how can you actually apply it to your business and marketing needs? Hubspot explains Inbound Marketing as – “Inbound marketing is focused on […]

Why are Online Videos so Important?

8/2/2018 - It’s been said time and time again – “You need to be using online videos in your marketing strategy.” I know I’ve said this sentence about a million times. But no matter how many times it gets said, the fact remains, online videos are still one of the most influential pieces of content. But, why […]

There Might be a Robot in Your Closet

7/19/2018 - For a long time, there’s been a fight to ensure humans stay relevant in the age of data and automation—an effort to combat the whole “robots are taking over the world” idea. We’ve even wrote about Humanizing Automation in previous blogs! Especially with the data privacy conversations circulating the technology and marketing world, it might […]

What You Need to Know about IGTV

6/28/2018 - The future has arrived – well maybe. On the morning of June 20th, 2018, Instagram CEO Kevin Systrom, announced the roll out of a completely brand-new video platform set to rival YouTube called IGTV. This platform lives natively within the Instagram app through the TV icon in the top right-hand corner of the home screen AND, […]

3 Ways to Amp Up Your Facebook Advertising

6/5/2018 - The relationship between businesses and Facebook has gone through a lot of changes in 2018. One of them was the significant reductions in organic visibility for brands and business pages, but this doesn’t mean that there aren’t ways to get through to a target audience. Facebook Advertising encompasses very strategic and powerful advertising solutions for any […]

Programmatic Advertising for Political Elections

5/31/2018 - Political Programmatic Advertising has been gaining support by campaign managers as they look to develop data driven advertising strategies for their candidates. More recently, Programmatic Advertising has proven to be extremely beneficial for businesses in other industries looking to target new customers, and the political world has noticed. Where Political Programmatic Advertising Started President Obama’s […]

How Facebook is Adapting to the GDPR

5/10/2018 - Stop me if you’ve heard this one before – things are changing with Facebook. The world’s largest social media platform has had to make a lot of changes and answer a lot of questions recently regarding their involvement in different issues. In one of its most recent news-worthy headlines, Facebook came under scrutiny after a […]

Getting Started with Influencer Marketing

4/23/2018 - Influencer Marketing may be one of the oldest and most effective forms of advertising. Step 1 – find someone who has a large following. Step 2 – ask that person to endorse your product or service. Simple, right? Maybe not quite that simple, in fact, the reality of Influencer Marketing is that it’s surrounded by […]

Is Programmatic TV Advertising Right for You?

4/19/2018 - Something major happened in 2017 – for the first time in history, advertisers spent more money on digital media than on traditional TV. This doesn’t mean that traditional TV is going anywhere soon, but it does represent a major shift in the way businesses are using advertising channels to reach their audiences. This new movement […]