Blog

As Featured On Forbes: 10 Ways To Get An Influencer’s Attention

7/23/2019 - Originally published on Forbes.com by Forbes Agency Council on July 26, 2018. Word of mouth has always been a highly effective form of marketing. That’s why influencer marketing has become such a popular strategy in the social media age: Nearly 80% of marketing decision makers plan to invest in this strategy in 2018. As the popularity of micro-influencers continues […]

Traffic Control: Digital Construction

7/23/2019 - Summer is here! And so is road construction. You never know what you are going to encounter – local and thru lanes, detours, maybe backed up traffic, reduced speed for sure.  The transportation departments in the city/county/state utilize all of these strategies to help manage the flow of traffic. They remind me of all the […]

Do Display Ads Work?

7/12/2019 - Whether you call them display ads or banner ads, the burning question most marketers have is do they work? According to Comscore, the average person is served more than 1,700 banners per month. It’s even more if you fall into the coveted Millennial generation (25-34). They get served more than 2,000 banners a month. Which […]

Surveillance Capitalism and What It Has To Do With You

7/10/2019 - As of right now, we are living through the most profound transformation in our information environment. And one problem with living through a revolution is that it’s almost impossible to take the long view of what is happening. If Shoshana Zuboff is right, we are in the middle of a new revolution nestled within the […]

Fighting Ad Fatigue

6/30/2019 -   Producing ad creative is no easy task. It is subjective and our audiences are becoming more selective on what they spend their time on. There is a lot of pressure to create something mind-boggling to stand out above the competition. To add to the pressure, even if the ad gets noticed, in a week […]

Can you publish too much content?

6/12/2019 - Content. Consumers want it. Search engines demand it. You struggle to find the time to create it.  Content marketing is one of the most important things you can do to drive organic traffic to your website. Content helps consumers build a relationship with your brand, encourages conversions and provides your customers with the information they […]

Perfecting the Request for Proposal

6/3/2019 - If you’ve been tasked to write a Digital Marketing RFP as part of your procurement duties, it’s likely that you started with a general marketing RFP and dropped in notes from the requesting department. It’s also likely you did not fully understand what you were asking for in the RFP, or even what questions to […]

How Marketers Are Using Artificial Intelligence

5/13/2019 - Artificial intelligence (AI) is going to be a part of everything that we do in the future. But did you know marketing platforms have already started integrating AI into its platforms? A lot of the announcements come without any hype, but they have the potential to change the way marketers work within the platform. We’re […]

Only eCommerce Websites Need SSL Certificates

5/9/2019 - Websites that sell products need a secure connection because they are taking people’s personal information like their name, address, phone number, email address, credit card information, etc. The consensus is that websites that collect sensitive information need to be secure, but what about websites that don’t collect this information? Some people do not think they […]

Facebook Is Rebuilding and Working Towards More Privacy

5/3/2019 - It seems like Facebook CEO, Mark Zuckerburg always has something cooking. On April 30th, the social media platform hosted its annual conference, F8, with over 5,000 in attendance. Zuckerburg, during his keynote speech, talked about how Facebook is working towards a more privacy based social platform. He stressed the importance of this privacy change and […]