As Featured On Forbes: 15 Effective Strategies For Encouraging Diversity Within The Workplace

9/5/2019 - Originally Published on Forbes.com on August 28th, 2019. The importance of diversity in business is understated in many cases. However, for a company to experience its true potential, it must be willing to take advantage of the benefits that a diverse workforce offers. Engaging different audiences, for example, is a much easier task with a […]

TV Advertising is So 2007

8/22/2019 - Is advertising on television outdated? You might think since we’re a digital marketing firm that we would automatically say yes! But not so fast. We asked our KeyMedia Marketing Myth Gurus to do a little research and tell us if TV commercials are still a worthy investment. We’re Still Watching According to the American Time […]

The Winner Is…

8/21/2019 - Have you ever been to a live auction? Maybe a fundraiser for a good cause where you watch people bid against each other for a package or product. The auctioneer raises the bid each time giving the bidders the option to go higher. As the price goes up, many bidders drop out. But two bidders […]

Clean Out Your Closet…Not Your Website

8/21/2019 - When was the last time you cleaned out your closet? Got rid of clothes that were outdated, no longer fit or just didn’t look as good as they did when you bought them? We all love the feeling of throwing out the old and making room for the new. If throwing out the old, outdated […]

As Featured On Forbes: 15 Underappreciated Traits And Skills Needed In Salespeople

8/13/2019 - Originally Published on Forbes.com on August 9th, 2019. While some may be labeled as natural salespeople, there are traits that aren’t necessarily “salesy” that are actually imperative to being a successful salesperson. Some of these skills can be taught, while others come more naturally. That’s why it’s important to look for the right mix of […]

As Featured On Forbes: 14 Unexpected Tips Experts Learned From Storytelling In Marketing

8/9/2019 - Originally published on Forbes.com by Forbes Agency Council on August 8, 2019. Marketers need to develop stories of all kinds to sell products and their service. Some stories are easier than others, but all are vital in this industry. Because storytelling isn’t something only for marketers, many lessons can be learned from storytellers in other […]

As Featured On Forbes: Speaking At An Industry Event? 12 Tips For Making A Memorable Speech

8/9/2019 - Originally published on Forbes.com by Forbes Agency Council on July 17, 2019. If you want to be known as a thought leader in your industry, you’ll need to build both your personal brand and your business’ brand. Speaking at industry events is a great way to do this, as it helps you establish credibility and […]

As Featured On Forbes: 11 Inventive Ways Agencies Can Use AI To Improve Productivity

8/9/2019 - Originally published on Forbes.com by Forbes Agency Council on June 28, 2019. Agencies have many tasks to juggle—some are fun and creative, while others are repetitive and time-consuming. It’s likely that no agency professional’s first loves are data management and numbers crunching, and that’s why many leaders in the industry are so excited about the […]

As Featured On Forbes: Knowing Your Data: what Businesses Should Expect From Their Marketing Partners

8/9/2019 - Originally published on Forbes.com by Forbes Agency Council on June 25, 2019. GETTY I am lucky to talk to key executives from hundreds of companies each year. Inevitably, the conversation typically rolls around to the effectiveness of digital marketing. The one common link in each of the conversations is understanding if their marketing is effective […]

As Featured On Forbes: Five Ways To Use AI In Marketing Today

8/9/2019 - Originally published on Forbes.com by Forbes Agency Council on June 14, 2019. GETTY Recently I was asked, “As an agency, how are you using AI within your marketing?” And honestly, the question gave me pause. I know we are using AI, but could not answer exactly how. Since it was (and is) a really valid question, I wanted […]

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As Featured On Forbes: 15 Effective Strategies For Encouraging Diversity Within The Workplace

TV Advertising is So 2007

The Winner Is…

Clean Out Your Closet…Not Your Website

As Featured On Forbes: 15 Underappreciated Traits And Skills Needed In Salespeople

As Featured On Forbes: 14 Unexpected Tips Experts Learned From Storytelling In Marketing

As Featured On Forbes: Speaking At An Industry Event? 12 Tips For Making A Memorable Speech

As Featured On Forbes: 11 Inventive Ways Agencies Can Use AI To Improve Productivity

As Featured On Forbes: Knowing Your Data: what Businesses Should Expect From Their Marketing Partners

As Featured On Forbes: Five Ways To Use AI In Marketing Today