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As Featured On Forbes: Five Ways To Use AI In Marketing Today

8/9/2019 - Originally published on Forbes.com by Forbes Agency Council on June 14, 2019. GETTY Recently I was asked, “As an agency, how are you using AI within your marketing?” And honestly, the question gave me pause. I know we are using AI, but could not answer exactly how. Since it was (and is) a really valid question, I wanted […]

As Featured On Forbes: 16 Tips For Effectively Closing The Sales Loop

8/9/2019 - Originally published on Forbes.com by Forbes Agency Council on February 26, 2019. As every successful business knows, closing a sale is a team effort between marketing and sales. Collecting the best leads and presenting them to your sales team is only the first half of the battle. The other half is fostering clear communication between […]

As Featured On Forbes: 14 Tips For Improving Efficiency At An Understaffed Agency

8/8/2019 - Originally published on Forbes.com by Forbes Agency Council on February 12, 2019. These days, the economy is becoming ever more competitive. As such, the competition within the industry may make it difficult for an agency to stay fully staffed in all departments. When understaffed, making operations more efficient becomes key to keeping everything running smoothly […]

As Featured On Forbes: 10 Ways To Get An Influencer’s Attention

7/23/2019 - Originally published on Forbes.com by Forbes Agency Council on July 26, 2018. Word of mouth has always been a highly effective form of marketing. That’s why influencer marketing has become such a popular strategy in the social media age: Nearly 80% of marketing decision makers plan to invest in this strategy in 2018. As the popularity of micro-influencers continues […]

Traffic Control: Digital Construction

7/23/2019 - Summer is here! And so is road construction. You never know what you are going to encounter – local and thru lanes, detours, maybe backed up traffic, reduced speed for sure.  The transportation departments in the city/county/state utilize all of these strategies to help manage the flow of traffic. They remind me of all the […]

Do Display Ads Work?

7/12/2019 - Whether you call them display ads or banner ads, the burning question most marketers have is do they work? According to Comscore, the average person is served more than 1,700 banners per month. It’s even more if you fall into the coveted Millennial generation (25-34). They get served more than 2,000 banners a month. Which […]

Surveillance Capitalism and What It Has To Do With You

7/10/2019 - As of right now, we are living through the most profound transformation in our information environment. And one problem with living through a revolution is that it’s almost impossible to take the long view of what is happening. If Shoshana Zuboff is right, we are in the middle of a new revolution nestled within the […]