This week’s episode answers a listener question: “Is content marketing just always posting more and more content?” Tobaria and Aaron talk about what content and content marketing is, how to reuse content, ROI of content efforts, actual numbers from their blog posts, why evergreen content is important and more!

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Show Notes

KeyMedia Solutions Evergreen Content Stats

Dates: 1/1/2018 to 10/31/2018

Used data from our Top 200 pages during these dates.

Number of pages that were blog posts: 125

85% of blog post pageviews came from posts NOT written in 2018

Percentage of POST ONLY pageviews, with views in 2018, by year:

  • 2012: 0.3%
  • 2013: 0.1%
  • 2014: 5.0%
  • 2015: 11.2%
  • 2016: 41.8%
  • 2017: 26.5%
  • 2018: 15.1%

55% of TOTAL pageviews came from blog posts

47% of TOTAL pageviews came from posts NOT written in 2018

Percentage of TOTAL pageviews, with views in 2018, by year:

  • 2012: 0.2%
  • 2013: 0.1%
  • 2014: 2.8%
  • 2015: 6.2%
  • 2016: 23.2%
  • 2017: 14.7%
  • 2018: 8.4%