This blog recently discussed the changing world of mobile advertising, and how it's not always a bad thing for customers to skip through an ad, with the reasoning being that the customer still saw the ad and had an opportunity to take away a message about the product or service being offered.

Small- to medium-sized businesses can also look to recent research to realize the success of mobile marketing, and how incorporating it into their online marketing solutions can bring positive results.

According to a recent report from the Interactive Advertising Bureau (IAB), U.S. online advertising revenue increased by 18 percent from last year, reaching over $20 billion. Furthermore, mobile revenue more than doubled from $1.2 billion in the first six months of last year to $3 billion this year, an increase of 145 percent.

"Mobile advertising's breakneck growth is evidence that marketers are recognizing the tremendous power of smaller screens," Randall Rothenberg, president and CEO of IAB, said in a statement.

The report also showed that if the same pace continues, mobile advertising will exceed last year's total of $36.6 billion.

David Silverman, a partner at PricewaterhouseCoopers (PwC) – which conducted the survey – agreed, saying that the popularity of mobile advertising proves the changing consumer mindset. With more customers buying mobile devices, it's important for businesses to adjust their advertising as appropriate.

Whether an organization wants to incorporate banner ads, video, or other forms of mobile campaigns, working with Key Media Solutions can help it find the ideal answer for its needs. Having a comprehensive advertising approach that uses targeted internet marketing will be sure to help a business keep pace with its competition.