If you own a small business (SMB), you know how important it is to make sure that your advertising strategy is effective. One of the ways to do that is to work with a local business internet marketing company to come up with ways to target customers for your brand. Unfortunately, however, if you aren't satisfied with the direction in which these firms are taking your SMB, you aren't alone. A recent study conducted by Chief Marketing Officer (CMO) Council revealed just 8 percent of national enterprises surveyed are extremely satisfied with how regional offices are executing their local campaigns.
What is equally surprising is that even though almost 60 percent of individuals in the marketing industry acknowledge that brand localization is essential for growth, only 7 percent think that they have actions in place that will help their clients attract consumers at a local level. This deficiency can cost companies large and small millions of dollars in profits.
''According to the U.S. State Department, American businesses lose $50 billion annually in potential sales because of problems with localization, so it is clear that this localization gap has a significant lost opportunity cost to any business willing to allow 30 days to pass before driving relevant content into a local marketplace,'' explained Executive Director of the CMO Council Donovan Neale-May.
As an SMB owner, the money you are spending should be making a difference. If you want to localize your marketing efforts effectively, consider contacting Key Media Solutions. As a small business online marketing firm, we can create click-to-web, call and map advertisements. We've also come up with mobile solutions that can target consumers by location, interest, behaviors and even by device.