This blog has previously discussed the importance of targeted internet marketing for the travel industry. Companies that want to encourage customers to visit a particular area, or ensure that a specific consumer base responds positively to advertisements, must remain diligent in creating strong campaigns.
Air travelers are becoming an even more essential audience for travel companies using real time advertising, especially with recent research showing that international air traffic to and from the United States increased by 4 percent from June 2012 to June 2013. According to data from the Office of Travel & Tourism Industries, 89.7 million passengers flew in and out of the United States, with American citizens making up 45 percent of that traffic.
"Overseas air traffic accounted for 66.1 million passengers, 74 percent of all international, and grew by three percent," explained a Global Travel Industry News article. "U.S. citizen travel (30 million) was up one percent comprising 45 percent of overseas air traffic."
Additionally, non-U.S. citizen air travelers increased by 5 percent, raising their overall market share to 55 percent.
With real time advertising campaigns, businesses can reach their target audience through various communication channels. Mobile display ads and search marketing are important tools as technology continues to evolve and more individuals use smartphones and tablets.
Organizations that operate in the travel industry and want to develop strong, targeted marketing campaigns can partner with Key Media Solutions. We can create unique ads that will be sure to entice customers to consider a specific destination.