A common New Year's resolution for many small business owners is creating a new and improved website. There are many things to consider when doing a website overhaul – SEO, blogging and social media integration are just a few. But one of the most important factors to keep in mind, especially in the age of smartphones and tablets, is optimizing websites for mobile devices.
In a blog post on Business2Community.com, Brenna Keough, Interactive Marketing Specialist at ZAG Interactive, had these words for companies that think they can stay relevant with only a desktop version of their website:
"Websites render quite differently on mobile devices than on desktops," Keough wrote. "Everything is smaller and the user-friendliness of a site plummets to undesirable bounce levels if it isn't mobile optimized […] It certainly won't offer the ability to provide a full site experience to your growing mobile audience."
So how do you become more mobile-friendly? Your first option would be to create a parallel, mobile version of your existing website. Although it's an inexpensive choice, a big tradeoff is that major search engines may not be able to find it, especially if you are using a ".m" subdomain.
To stay competitive it's best that you rebuild your site so that it can be displayed on any device. Responsive design creates a single version of a website that will auto-adjust to display properly on desktop and mobile devices. An alternative is adaptive design. This is commonly used by large corporations to identify a visitor's device and then generate a page to match it.
By using the internet marketing service offered by Key Media Solutions, you can reach your targeted audience through the correct medium.