While smartphones have been around for less than a decade, they have changed rapidly in that time. Few people today would be satisfied using a phone made in 2007, as those products lack the options that many consumers find essential like video chat and front-facing cameras. A new report from Frost & Sullivan has found, however, that smartphone innovation is currently a bit sluggish.

"We are in a sort of stasis now when it comes to smartphone innovation," the report summary states. "We are going to see sustaining improvements as the market reaches maturity. That is not to say that smartphone innovation is finished, but much of the innovation is going to come from the introduction of sensors into the phone, and the improvements in software." 

The report also found that smartphone sales continue to remain strong. Many manufacturers are offering more affordable options and attracting many more customers who may not have been interested in owning such products before. The Frost & Sullivan analysis also suggests that location-based services will be a part of the future of smartphone innovation. 

Close to 60 percent of adults in the United States own a smartphone and many are tablet users as well. While innovation may be slowing down, mobile device use is not. When the next big change to smartphones finally arrives, successful marketers will want to be prepared. 

An effective digital marketing strategy involves not just a focus on desktop solutions, but mobile banner advertising as well. Working with an internet marketing company like KeyMedia Solutions will help small businesses increase their internet presence and stay ahead of their competitors.