Everyone uses social media and for good reason. It allows us to connect with people, businesses, and causes in a way we have never been able to before. It opens opportunities to experience new information, new ways of life, and to provide new exposure. Harnessing this new form of communication can provide exponential growth professionally and personally.
Realizing this, businesses have turned to social media as a way to grow their communities. It gives them a way to connect with people who otherwise would have no idea they exist and are able to engage with them, turning them into brand advocates. But new customers aren’t the only things looking to social media as a way to find new information. Search engines are using social media as a way to differentiate between reliable, relatable information and spam. They use it to figure what news channel is providing quality content, what businesses are providing services you are looking for, or what causes peak your interests.
72% of Online Adults Use Social Networking Sites – Pew Research
When you are using social media to connect with potential customers, remember they want a business to be personable and add value to their lives. They want to know they are engaging with a business that cares rather than a faceless corporation. Keeping that in mind will allow your message to be spread and generate quality customers that will buy and tell others to buy.
Imagine you’re at a dinner party. You don’t want to be the person that constantly tries to sell something and you especially don’t want to be the person who only talks about him or herself. Don’t be that guy; he’s no fun. Be polite, professional, understanding, but most importantly, be yourself.
So, let’s be friends. I like what you’re bring to the table. If you want to talk more able social media, SEO, or life, drop us a line at firstname.lastname@example.org.