In terms of vacations, recent statistics show that more people across the globe are beginning to consider the United Kingdom as their final destination. The Office for National Statistics showed that compared to last year, the number of inbound visitors increased by 16 percent, reaching close to 3.5 million people total for the month of August.

Additionally, the amount spent in the first eight months of the year by travelers to the U.K. remained at record levels, up by about 11 percent at £13.7 billion.

VisitBritain chief executive Sandie Dawe commented on the tourism figures in an interview with Travel Weekly.

"More people than ever from around the world are choosing to holiday in Britain, with record numbers coming from the high spending markets of Latin America, Middle East and Asia Pacific," she said. "This all adds up to a new milestone of spend over a 12-month period of £20 billion, which proves the massive contribution that inbound tourism makes to the U.K. economy."

Mike Saul, head of hospitality and leisure at Barclays, agreed that the numbers are positive for Britain's economy. According to him, the nation is proving its global appeal as tourist numbers strengthen for the fourth month running. He added that the Olympics in 2012 probably contributed to travelers' continued interest in visiting the U.K.

Why travel companies need the right marketing approach

When organizations see figures like this, it is important to take the necessary steps to ensure that consumers continue to receive the information they need to create travel plans. A targeted internet marketing solution will help businesses reach their ideal audience through a medium that is most convenient to them.

Key Media Solutions will ensure that small- to medium-sized agencies can utilize the internet and keep travelers informed and satisfied.