This blog has previously discussed the increase in mobile web traffic. Customers are using their smartphones, tablets and laptops for everyday tasks, which is why it is essential for companies to utilize those mediums to their advantage. A targeted online marketing campaign that highlights mobile advertising is becoming a necessity, especially as recent research shows the positive growth rate of such campaigns.

According to a recent eMarketer survey, mobile ad revenues will be higher than desktop ones in just four years. Search ads are expected to lead the way, as they accounted for 22 percent of search ad dollars this year. By 2017, that number is expected to reach 60 percent, whereas in 2010, it accounted for just 2 percent of search ad dollars.

"In terms of formats, video ads are still leading the way as the fastest-growing ad format overall on both mobile devices and desktops," explained a Forbes article that discussed the study. "Revenues are expected to more than double from this year's $4.1 billion to $9.2 billion in 2017."

The report also showed that banner display ads will also see an increase in popularity, with companies expected to spend $9.5 billion in that area this year. By 2017, that number should jump to $12.2 billion.

Companies of all sizes should take note of such changes. Facebook, Google and and Yahoo might be making headlines about adjusting their mobile ad campaigns, but smaller firms can also take advantage of these trends.

Working with Key Media Solutions will give small- to medium-sized businesses the tools and knowledge they need to develop successful local marketing campaigns that utilize mobile ads.