In this day and age, consumers are always looking for ways to make their lives easier. Life is simply chaotic at times. That is why many individuals rely on their mobile devices to help them do everything from checking their bank account balance to purchasing a new game or app. Identity theft can be a real concern to people, but recent research has demonstrated that those worries aren't holding men and women back from using their gadgets to conduct monetary transactions.
A study conducted by credentials management company Jumio and market research firm Harris Interactive discovered that 83 percent of respondents are nervous about other people stealing their identities. Just over 25 percent of individuals claimed they were a victim of mobile or online fraud, but interestingly, almost 50 percent continue to check their bank accounts, and 32 percent pay monthly bills using their smartphone or tablet.
"Users may be willing to accept risk now in favor of convenience, but this tolerance will weaken as fraud continues to grow. The industry needs to get on board to protect our customers as much as the customers themselves need to take greater precautions," said Jumio CEO Daniel Matters, according to a press release.
The analysis reported that checking bank account balances was the most common activity, followed by purchasing an item or service and next was buying an app or game.
As a business owner, having a mobile strategy that can make it more convenient for consumers to take advantage of your product or service is important. At Key Media Solutions, we're an agency that specializes in small business internet marketing. We can help set up online pay options for your customers as well as optimize your website for mobile, help you with display advertising and create video ads.