As a small business (SMB) owner, you do all that you can to grow your company. If you consistently research ways to make this happen, you've likely come across information that discusses the importance of online content. A recent study conducted by CopyPress, a content development company,revealed that almost 35 percent of enterprises are going to make content marketing their top priority this year. That figure is nearly double what it was last year.
The 2013 State of Content Marketing Study, according to the researchers, further concluded that written articles, white papers and videos were the most cost-effective forms of content marketing. When participants were asked which of these three types of media was most likely to produce the highest return on investment (ROI), 62 percent of respondents said articles, 52 percent answered videos and 46 percent said white papers.
The research showed that content marketing does bring certain challenges – the main one being that creating videos in-house is pricey and difficult. Luckily, thanks to modern technology and the reputable agencies that exist, this no longer has to be the case. The same goes for articles and white papers. In order to effectively target consumers, everything you're publishing has to be relevant and interesting.
If you want to learn more about how internet advertising agencies can help you drive sales, what are you waiting for? Contact a company like Key Media Solutions. For years, they've been helping helping businesses expand their customer base by providing everything from website redesign to video advertising. Don't let your competition pass you by – call Key Media today.