It seems like these days, teenagers are always on their smartphones. Whether they are playing games, checking email or doing some shopping, it's not uncommon to see adolescents totally immersed in what they see on that 3-inch screen. Interestingly enough, a recent study conducted by the Pew Research Center revealed adolescent tendencies when it comes to mobile devices. According to research, approximately 25 percent of teens prefer to use their cellular phones to surf the internet than computers.
The report, entitled "Teens and Technology 2013" assessed just over 800 individuals between 12 and 17 years old and their parents in an effort to be comprehend how youngsters are benefiting from technology. Last August, analysts discovered that consumers are moving away from older versions of mobile devices, such as the flip phone, in favor of Androids, iPhones and Windows phones.
''The nature of teens' internet use has transformed dramatically – from stationary connections tied to shared desktops in the home to always-on connections that move with them throughout the day,'' stated Mary Madden, senior researcher for the Pew Research Center's Internet Project. ''In many ways, teens represent the leading edge of mobile connectivity, and the patterns of their technology use often signal future changes in the adult population.''
What is also fascinating is that despite the fact that 93 percent of the participants have access to a computer at home, they find browsing the Web on their smartphones to be preferable.
Given these statistics, you should do all you can to capitalize on this trend, especially if you want to market your brand better. Consider contacting an advertising agency that specializes in search retargeting. These businesses can help with you everything from optimizing your website for mobile to organizing pay-per-click campaigns.