Part of what makes mobile marketing so powerful is companies' ability to engage their customers on multiple platforms, like Twitter and Facebook. Local business internet marketing can use the equalizing effect of these kinds of digital spaces to target consumers very specifically and drive qualified traffic to their site, if the opportunity is handled correctly.

For example, USA Today's "Money" section recently profiled Evie Poitevent, owner of a shoe store in New Orleans, who was able to successfully market her brand by tweeting photos of new merchandise. It's a simple concept that purveyors of all kinds of goods can use to maintain a conversation with prospective customers.

The crossover among apps like Pinterest, Foursquare, and others allows interested parties the chance to access all sorts of marketing content in valuable ways. The USA Today article also quoted the Mobile Marketing Association (MMA) as predicting the amount of money spent on mobile ads to surpass $10 billion this year. It also quotes the CEO of the MMA, Greg Stuart, who explained the benefits such an approach holds for smaller shops.

"Local merchants have a better opportunity on mobile, in part because they can craft it to fit their business," Stuart told the source.  

Something else that the article brought up is the subset of merchants who operate entirely on social media. This shift of presence leaves an opportunity for mobile ads to be based on the activity of a user, especially at a local level. Companies interested in utilizing the best targeted internet marketing can seek out Key Media Solutions for the most effective ways to reach out to a mobile audience.