Television has been around since the early 1940s, and millions of dollars have been spent on placing ads on the platform. Television used to be the main and most effective way to reach a wide range of people. But is this still true? Everyone has the internet in the palm of their hands. Has that eaten into the time people spend watching television? In today’s episode of the Marketing Myths Podcast, Aaron & Tobaria talk about the effectiveness of television as a form of marketing.

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Show Notes

American Time Use Survey by the Bureau of Labor Statistics

Watching TV 15 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65+
2007 2.3 2.39 2.295 2.65 3.09 4.035
2017 2 2.01 2.09 2.64 3.23 4.37

Watching TV Men  Women
2007 3.045 2.47
2017 3.19 2.71

Connected TV is popular with cord cutters, or those who have ceased paying for TV services in the home. According to eMarketer estimates, about 33 million have stopped their subscriptions to a paid TV service.

In 2018, our forecast puts the number of connected TV users at 182.6 million, or 55.5% of the US population. In 2022, the number of connected TV users will rise to 204.1 million, which will represent 60.1% of the population.

National TV Prices by Show