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American Time Use Survey by the Bureau of Labor Statistics
|Watching TV||15 to 24||25 to 34||35 to 44||45 to 54||55 to 64||65+|
Connected TV is popular with cord cutters, or those who have ceased paying for TV services in the home. According to eMarketer estimates, about 33 million have stopped their subscriptions to a paid TV service.
In 2018, our forecast puts the number of connected TV users at 182.6 million, or 55.5% of the US population. In 2022, the number of connected TV users will rise to 204.1 million, which will represent 60.1% of the population.