Your business is unique, right? You have your own culture, personality, and quirks. You feel like you articulate and display that message to your followers. But, do you?
It’s hard to do so in the world of algorithms and constant updates. It is important to clearly present your message to the people you want to see it. You have beautiful videos and content that you created for your company, but do they accurately represent your cultural?
To test this, apply the Logo Test. The Logo Test is simply a process of replacing your logo on a piece of content with a competitor. Could the video still be used for a competing company’s promotion? If so, you may need to reevaluate your messaging to better represent who you are as a business.
To help illustrate this concept, we would like to provide the below talk by Erica Hanna of Puke Rainbow from this year’s WistiaFest. In it, she explains the use of the Logo Test (starts at minute 10) and ways to improve your representation of your company. Enjoy.