It's no secret that the world of marketing has evolved over the past year. With the emergence of mobile marketing as one of the top ways to reach consumers and video advertising also rising in popularity, it's become clear that enterprises of all sizes are embracing new methods of connecting with customers. iMedia Connection, an interactive media news website, recently published an article with important developments that are not only revolutionizing the way companies do business but are also trends you should take advantage of as a CEO:
1) Incorporate content into your website
The days of content as an afterthought are long gone. In fact, iMedia says, "The most successful companies now understand that high-quality content draws people in, builds trust, drives traffic, mobilizes social media sharing, and results in sales. With more and more businesses jumping on the content bandwagon, there will be even more competition for audience attention." However, keep in mind that your articles have to be interesting and relevant in order to attract readers.
2) Reevaluate your mobile strategy
Regardless of whether your business already publishes content, you should make sure your blog is accessible on mobile devices. Substantiating this assertion is a survey that revealed 25 percent of all smartphone owners use their phone to browse the internet instead of a laptop or desktop computer. When your website is available on various platforms, it will reach a larger audience.
3) Find well-trained writers
It's always smart to have in-house writers who are the authority on certain topics. Once you hire them, come up with an editorial calendar that will give you an idea of what type of article will be written each day. This will help your company stay organized.
You may also want to consider working with a local online marketing firm that specializes in mobile app development and website redesign. Talk to agents about your goals the course of action that will be taken to achieve your company's objectives.