One of the best ways to boost sales in any business is to build customer loyalty. You know how many other brands are competing with your company, and that is why it's critical you connect with customers you've already won over. Reaching out to them through their smartphone or tablet is simple and effective. However, before you begin the brainstorming process, take a minute to read the advice below from Cezar Kolodziej, president, CEO and co-founder of Iris Mobile. He's come up with some recommendations that can help you target consumers via their mobile devices:

1) Get them to sign up

This may sound like basic information, but you can't reach out to current and potential customers if they don't know that using their phone can benefit them. Think about creating a loyalty program which can offer discounts when individuals enroll or provide their email address. 

2) Understand what consumers are looking for

Consumers who are part of a loyalty program are motivated by different factors when shopping. Some offer their contact information because they know that they'll be eligible for discounts, and others do so because the shopping experience is easier when all their information is stored in a single place. Whatever it is that gets them to give your company business, you have to have a firm grip on what matters most to shoppers.

3) Think about advertising on mobile

Advertising on tablets and cellular phones has been proven to be effective in connecting with users. One of the best ways to increase your customer base is to work with a small business online marketing firm that specializes in pay-per-click campaigns and banner advertisements. You should also ask any reputable company that you contact about having them redesign your mobile website.