It’s no secret that in today’s day and age, one of the most effective ways to reach customers is using video advertising. People today crave a more interactive media experience, and that connection is what motivates people to click on advertisements and take advantage of a service or product that your small business (SMB) is selling. However, if you are new to this realm of marketing, you may feel a bit overwhelmed with how to go about producing effective video advertisements.

Luckily, American Express has published some tips on how to create digital ads that will help current and potential customers connect with your SMB. Their experts recommend:

1) Creating a plan

Before you begin producing any video, it’s critical that you brainstorm. That means considering and answering questions like what type of information you want to include in your ad? Do you want to advertise a special deal? In what ways does your product or service improve the lives of your customers? And finally, will you emphasize your company’s expertise and experience? 

2) Writing a script

To many, this may sound like common sense, but all too often, companies will rely on improvisation. This usually isn’t a good idea because once the camera starts rolling, people have a tendency to become shy and can forget what the main message is that they are trying to convey. 

3) Keeping it short

No one wants to watch a video ad that drags on. The business experts at American Express say your advertisement should be no more than 30 seconds long. That way, you’ll have a better chance of holding the viewer’s attention.

If you’d like to know more about how to create the perfect video advertisement, then consider contacting internet advertising agencies that specialize in multimedia ads. The company that you choose to work with should understand the needs of your SMB and be able to attract both nation wide and select local audiences.