We've said it many times on this blog, and it's likely that you've heard it from other sources too: Mobile is not the future, it's now. More than half of American adults own a smartphone or tablet and this figure is expected to increase in the coming years. Businesses who do not make an effort to reach this audience will be left behind. 

It's not just important to attract these clients, though, as marketers must also earn their loyalty and retain their interest. 

"Everyone in the mobile marketing ecosystem wants one thing: happy users who frequently return," the mobile monetization company Appia said in a blog post. "For brands, loyalty and retention are some of the most important focus areas from their brick and mortar storefronts to their mobile apps."

The firm offered the following tips for mobile user acquisition:

  • Consider multiple ad formats – Native, video and mobile banner advertising all serve different purposes. Don't limit yourself to one type if your target audience would be attracted to a variety of ad formats.
  • Expand your reach – If your product or service could benefit customers outside of your geographical region, there's no reason why you shouldn't try to reach them. Mobile use is growing globally, not just in the United States. 
  • Keep your ads relevant – Mobile users want targeted advertising that is relevant to their interests. When your goals are clearly defined, you give your audience a great experience that will keep them loyal to your brand. 
  • Track performance – Use analytical software to determine which advertising strategies are the most successful. You can use this information to figure out what to improve. 

Small businesses interested in improving their targeted internet marketing strategies should consider partnering with KeyMedia Solutions.