It’s no secret that one of life’s greatest joys is traveling. For many Americans between the ages of 49 and 67, going on trips is not a luxury, but it has become routine (possibly because baby boomers control the majority of the country’s disposable income). However, despite having the financial resources to jet off to exotic locations for weeks on end, a new report has revealed that this demographic is opting for shorter vacations.
Even though baby boomers have more money to spend than other age groups, that doesn’t mean they aren’t trying to save a bit of money when they can. According to the Pew Research Center, approximately 60 percent of baby boomers revealed that they would have to put off retiring, likely in part because they lost money on investments when the economy stumbled into a recession.
Educational tour company Road Scholar’s Vice President JoAnn Bell revealed that one of the ways that their company has helped eager travelers save money is shortening the length of some tours. Instead of journeys that last 21 days or longer like they used to, new programs, such as “Allure of France: Paris and Normandy” range anywhere from a week to 10 days. Taking this type of action has also kept individuals from missing too much work, since many are still employed.
”Speaking from a boomer who feels like I’m going to be working until I’m 70,” Bell said during an interview with The New York Times, ”We’re very conscious of the fact that so many more people are still working.”
World tour groups are not the only ones adjusting the length of trips offered. Some cruise lines, such as Crystal Cruises, are doing the same thing. Almost 50 percent of the cruises offered by the company in 2013 will be 10 days or less.
If you work in the travel industry and would like to know more about how you can capitalize on this trend and others, you may want to consider working with a small business internet marketing firm that can discuss your goals and publicize these findings on your company’s website.