This year's NCAA Tournament came to an end on Monday, April 9 when the Louisville Cardinals beat the University of Michigan Wolverines. However, business owners can take some cues from the marketing strategies that have made March Madness one of the most important months of the year in sports. Forbes Magazine recently published an article that will give all CEOs an important lesson on how to advertise their product or service effectively.

Author Brian Havig recommends:

1)  Engaging consumers

The NCAA Tournament gives you the chance to participate, not just watch the games. When you give your audience a way to actively become engaged in what you are selling, you'll find that they're more likely to get on board. 

2) Keep it simple

If you want, you can fill out your NCAA bracket in a matter of minutes. The simplicity of this process is what makes it so appealing to fans. Whether navigating your website or your mobile app, you need to make everything geared toward consumers as easy as can be.

3) Ignite passion

Think about how excited people get about March Madness. Before the tournament even begins, people are talking about what teams you'll be cheering. Regardless of whether you are a basketball fan, you want to stir up the same enthusiasm with what you are selling. You may already have a steady flow of customers, but to successfully market to others, you need to draw them in, which often means making them passionate about something.

To help take your advertising strategy to the next level, consider contacting a reputable local online marketing firm. These firms can not only assist you with redesigning your website and creating video ads, but search marketing as well.