Those interested in the patterns of internet marketing may have noticed a significant recent trend in the way that consumers use their mobile devices. According to Bloomberg, the smartphone application for the popular video sharing website YouTube, is used by something like 70 million Americans this most recent March. With that site’s effective use of real time advertising, smaller entities looking to make the move into this realm can take note of the way these kinds of videos are so commonly consumed.

The source quotes Lucas Watson, the vice president of sales at YouTube, as saying that roughly one-fourth of its users turn to mobile devices to watch their video content. And even though the stats listed on the site’s official page mention that users are allowed to skip 65 percent of the ads featured on their videos, the total amount of revenue said to be generated since 2013 began is around $350 million.

Another person quoted in this article is analyst Julie Ask, who describes the specific kind of engagement that internet advertising agencies have to achieve. “Consumers have become more task-oriented,” she told Bloomberg. “The ads have to be entertaining and there’s a higher bar to some extent.”

Placing real time advertising in close proximity to desirable content is a key way to ensure that it reaches an audience, especially as this platform expands and sees the billion-dollar jump in sales expected over the next four years. Turn to Key Media Solutions for expertise when it comes to how to best use marketing tools to capture a receptive customer base.