Paris 2024 will have more programming hours on the NBC broadcast network than any previous Olympics.

2024 Summer Olympics CTV Advertising

Don’t miss the biggest television event in 2024.

2024 summer Olympics streaming programmingHarness the Power of Programmatic CTV Advertising During the World’s Premier Sports Event

The 2024 Summer Olympics are not just a showcase of the world’s best athletic talents; they are also the most anticipated broadcasting event of the year, attracting billions of viewers globally. This monumental event presents a unique opportunity for advertisers to connect with a hyper-engaged audience through the cutting-edge capabilities of Connected TV (CTV). Discover how programmatic CTV ad buys can transform your advertising strategy, ensuring your brand is front and center during these historic games.

Why Choose CTV for the 2024 Summer Olympics?

  1. Targeted Reach: With CTV, gone are the days of casting a wide net and hoping for the best. Programmatic advertising allows you to pinpoint your audience with surgical precision. Whether you’re aiming to target by demographics, interests, or viewing habits, CTV advertising enables you to reach your ideal consumer directly in their living room.
  2. Engagement Like Never Before: The Olympics captivate viewers, and their attention doesn’t waver. By integrating CTV into your advertising strategy, you tap into this captivation. Viewers are already excited and engaged with the content, increasing the impact of your ads. This heightened engagement translates to better recall and stronger brand connection.
  3. Measurable Success: One of the greatest advantages of CTV is its measurable impact. Every ad placement can be tracked and analyzed, giving you clear insights into performance metrics such as view-through rates, engagement levels, and conversion rates. This data is invaluable for optimizing your campaigns in real-time to ensure peak performance.
  4. Cost-Effective Campaigns: CTV advertising offers the efficiency of programmatic buying, which not only maximizes your budget but also enhances your ROI. You pay to reach the people who are most likely to be interested in your products or services, eliminating wasteful spending.
  5. Premium Environment: Advertising during the Olympics on CTV places your brand alongside premium content. This association with high-quality programming elevates your brand’s prestige, enhancing consumer perception and trust.
  6. Flexible and Dynamic Creative Opportunities: CTV allows for dynamic ad insertions, meaning you can adjust your messaging based on viewer response or event outcomes. This flexibility ensures that your ads remain relevant, timely, and highly effective throughout the Olympics.

Ready to learn more about advertising in the 2024 Summer Olympics? Download our Advertising Packet today.

Act quickly – Olympic Trials begin on June 1st!

Olympic Trials: 6/1/2024-6/30/2024

All Olympics: 7/24/2024-8/11/2024

Paralympics: 8/28/2024-9/8/2024