KeyMedia Solutions teamed up with an eCommerce business to shift them from traditional catalog and direct mail sales to a more agile, digital-focused strategy. The client’s inventory was changing quickly, and their outdated promotional tactics couldn’t keep up. As a result, they needed a fresh approach to boost online sales and scale effectively.

Why an eCommerce Strategy is Essential in the Sales Market

In today’s modern sales landscape, consumers increasingly expect convenience, variety, and the ability to shop anytime and anywhere—all of which eCommerce effectively provides. Moreover, digital commerce enables businesses to gather valuable data on customer behavior. This data, in turn, allows for more personalized marketing and enhances inventory management.

Developing eCommerce Strategy

Running a successful eCommerce business is certainly challenging. Factors such as fluctuating inventory, stiff competition, and evolving customer expectations complicate matters. Consequently, reaching the right audience or converting sales becomes difficult without a well-thought-out strategy. Therefore, a well-executed marketing plan—driven by digital tools and data insights—is essential for overcoming these obstacles and achieving measurable results.

The KeyMedia Solutions Approach

Our goal was simple: double their website sales in six months. Using a combination of data-driven programmatic, Google and Bing PPC, keyword targeting, and Google Performance Max, a strategy was developed that delivered remarkable results.

The Results Speak for Themselves

  • 172% increase in revenue year-over-year
  • 437% boost in website traffic
  • 153% increase in conversions