Traditional Media Assessment

Media Strategy Assessment

Marketing Performance Audit

Complete this interactive assessment to receive a Traditional Media Readiness score and next-step recommendation.

Section 1 of 8 13% complete

Section 1: Business & Goals

Business & Goals

What is your primary business objective over the next 6-12 months? *

What geographic markets are you targeting? *

Section 2: Current Media Mix

Current Media Mix

Which channels are you currently using? (Select all) *

Approximate monthly media budget: *

Section 3: Strategy & Planning

Strategy & Planning

Do you have a documented media strategy? *

How are decisions made about where to invest? *

Are your traditional and digital efforts planned together? *

Section 4: Measurement & Performance

Measurement & Performance

How confident are you in your current media performance? *

Can you clearly identify which channels are driving results? *

Are you using any of the following tracking methods? *

Section 5: Execution & Oversight

Execution & Oversight

Who manages your media buying? *

Are your media invoices audited for accuracy? *

How often do you review performance and adjust strategy? *

Section 6: Challenges & Opportunities

Challenges & Opportunities

Section 7: Contact Information

Contact Information

Review Your Answers

Final Review

Please review your answers before submitting your media strategy assessment.

Your Traditional Media Readiness Score: 0 / 20

Low

Your media strategy lacks alignment and visibility. Significant opportunities exist to improve performance and efficiency.

Strategy0 / 5
Channel Integration0 / 5
Measurement0 / 5
Accountability0 / 5

Thank you for completing the assessment. Your response has been submitted and a KeyMedia Solutions team member can use your score to identify opportunities for stronger alignment, clearer measurement, and more accountable media performance.