Whether you're in the hospitality industry, destination marketing organization, or a local attraction, travelers are rushing to the internet to book their next trip, tour, or lodging.
New ways to research and book travel accommodations, dining, and entertainment are widely used by travelers across the country. Today, travel planners use more digital technology than ever before, making it necessary for you to be up-to-date on the latest trends and to be open to trying new ways of marketing your business.
Familiar with the saying, “the squeaky wheel gets the grease”?
In the age of digital, a bad experience with a brand or product can have detrimental effects on said entity. Online reviews have become very important, as 90% of people read an online review before visiting a business. A squeaky wheel, or negative review, can really have negative implications for businesses and brands.
We can’t blame Millennials for this trend. While they may be well known for making last minute bookings (even when they plan ahead), we have groomed today’s travelers to wait for deals, price drop offers, and special promotions before booking their itinerary. It’s spread beyond dining reservations to include hotel rooms, activities and attraction tickets.
How well do you understand your core visitor? Going beyond age and income, what do you know about them? Do they have a shared interest? Is there a consistency in their family unit (or lack of family) that make them stand out? Does it change with the seasons?
New technology puts us on the cusp of yet another shift in the general perception, desire, and accessibility of travel. No, not Elon Musk’s shuttles to the moon, but his other venture. Autonomous cars.